On a daily basis in 2019, Over 5 .5 billion searches were made on goggle search, Over 1.5 billion users were active Facebook, over 1 billion hours of video content watched on YouTube, 500 million are active on Instagram, 150 million on twitter . According to the Nigerian communication commission, over 65% of Nigerians are online. It gets even better with Cities like Lagos and Abuja recording over 80% online.
With all these been factored in, the importance of online paid advertisement cannot be over emphasized, it puts your brand quickly in the eyes of millions of prospects. It is the fastest way to get noticed online by potential clients and build fan base. Nigeria is online, is your business online.