At HOKDigitals Marketing Agency, we incorporate the most essential content types into our content marketing services.
1. Blog Posts and Articles
Blog posts and articles are among the chief cornerstones of Content Marketing. Aside from generating most of your traffic visits, they will also build your brand awareness and boost engagement.
According to Google, MOZ and other giants in the SEO industry, the most elaborate and latest blog posts perform best. At HOKDigitals Marketing Agency, we publish lengthy blog posts multiple times a week.
The average blog post length is between 1,500 – 2,500 words. Our content marketing agency creates an average of 3,000 words.
2. Infographics
There are instances when clients have complex ideas that their business wants to deliver to customers. These ideas however may be too hard to explain using only a blog post.
By making use of written text and visuals, ideas will be easily presented at a glance. That’s where infographics come in. They have bullet points, numbers and visual elements as opposed to the long-form content of blog posts.
At HOKDigitals, our content marketing service includes the design and distribution of infographics in a visually appealing way. Your brand can show complex ideas to customers without using too many words.
3. Videos
While blog posts and infographics are great for informational purposes, videos engage the audience within the shortest possible time.
According to research by HubSpot, 54% of audiences prefer video content from businesses they love. The reason for this is not so hard to see, as video content incorporates visuals, audio and motion graphics.
Our content marketing firm in Nigeria has all the skills and resources to create high-quality video content for your brand, business, company or organization. Videos are hard to produce, but they generate great results.
4. Case Studies
A case study shares stories of how its expertise has already been used to help other businesses. This content form is a very important one, and it can be used to convince potential customers to make a purchase.
Our content marketing agency in Lagos has created countless case studies for clients that helped portray them as experts in their industry. We can do the same for you.
5. Testimonials and Customer Reviews
Testimonials and customer reviews are the content generated straight from your audience. They give highlights of why your business stands out.
We can help you get reviews from your past and existing customers and showcase them on several distribution channels. That’s a very affordable way to generate content without doing all the work.
6. Whatever Content Your Business Needs
If you really want your business to get ahead of its competitors, you should explore whatever content format that is suitable for its growth.
At HOKDigitals Marketing Agency, we create and experiment with numerous forms of content until we arrive at the most-performing ones suitable for your brand.
We create podcasts, emails, visual content, eBooks, lead magnets, whitepapers, Slideshare presentations, carousel posts, webinars, social media posts and many more.